Title:  Sales Representative - Whole Sale


Job Summary

Responsible for Sales for Whole Sale channel for assigned markets as well as  all sales transactions, operational duties and providing customer support for quality service, customer satisfaction and driving profitability. 

Roles & Responsibilities

  • Achievement of Sales & Collection target
  • Attending Pre S&OP session monthly to ensure our category wise targets and support are achieved.
  • Controlling over due by tracking and reviews with sales reps.
  • Customer  Relationship management
  • Customer Business review on regular basis
  • Daily monitoring of category wise sales. 
  • Ensure all BDA are implemented in the market (i.e. Visibility, Availability, SOS, Pricing)
  • Ensure all rental displays are followed and adhered by the customers and merchandisers.
  • Ensure market execution of new product launch and displays
  • Ensure overall collection targets are met as per the deadline
  • Ensure store level merchandising as per the planogram defined by category.
  • Ensure the PMS numbers are achieved monthly/Quarterly for GT channels.
  • Field Coaching for the team to ensure the execution is done OTIF.
  • Focusing promotion activities with key customers.
  • Forecasting and OTIF deliveries
  • Leading a team of 27 people i.e. JM, SR, Merchandisers, Helpers.
  • Managing P/L of assigned territory.
  • Monitor OSA implementation and execution.
  • Monitoring Competitor activities.
  • Monitoring Line per productive call (LPPC) right assortment mix
  • Monitoring route plan adherence
  • Motivate and direct Sales Team to Achieve the Sales Target & Collection Target day to day bass
  • Negotiate Annual Business Development Agreement.
  • On field training on sales representatives & merchandisers 
  • Outlet wise target plan
  • Plan and Achieve category wise target
  • Plan in store activation.
  • Plan to achieve Monthly/Quarterly/Yearly – Budgeted Targets.
  • Planning and executing Secondary activations/ National promotions
  • Planning and Forecast for IFFCO brand by SKU wise
  • Product Execution, Product Listing & Availability
  • Provide monthly task plan to sales and ensure achievement
  • Resolve customer complaints regarding sales and service.
  • Targeting and Tracking customer wise and category wise in micro level.
  • Team Management
  • Timely collection of payment
  • To be on the pulse of the number that has to hit every month by Brand Wise & Category Wise.
  • Weekly Market receivables review with Sales Rep.
  • Weekly Sales Team Meeting.
  • Work on the Key Accounts Management for GT top outlets to have incremental growth


Work experience requirement

  • 3 to 5 years’ experience in FMCG, preferably dealing with food products sales 


Bachelor’s Degree in Business Administration, Finance or marketing 


Team work
Sales Planning
Willing to learn
Work independently
Can deliver results in new, different & challenging situations
Cash Management
Collaboration & Interpersonal Skills
Business Unit:  S&D(Kuwait) (1588)
Business Group:  S&D(GCC) (4021)