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Title:  Associate Manager - HORECA


Job Summary

Manage assigned markets' Out of Home channel sales.  The incumbent is responsible for all sales transactions, operational duties and providing customer support for quality service, customer satisfaction and driving profitability. 

Roles & Responsibilities

• Achieving Monthly Targets along with Yearly PMS Numbers 
• Quarterly business reviews to build better business & maintain Customer Relationship.
• Timely collection of payment
• Tracking GRV's within stipulated budget spend & Using trade budget effectively.
• Maintaining BDA’s with target stores on special visibility drivers.
• Strategic inputs for Brand wise / Category wise / Outlet wise target plan.
• Monitoring team performance & motivating and training the team for better performance.
• Compiling & analysis of sales data for Way forward plan & Forecasting.
• Team management, Liaise with team ( Sales & Rep ) on daily basis and Provide Training Session to Team for Best Practices and improved effeciency
• Negotiation with Central and Outlet Managers – For Monthly and Yearly Closing
• Improve Share of Shelf and Activity participation to bring Healthy Growth across Categories
• Relationship Management – Internal and External
• Great Execution on Field and untapping new Opportunities by Competitor analysis and other tools
• Pro Actively Planning all the Promotions for better execution
• Collecting customer feedback / Market research / competition activities.


• Value & Volume Target
• Payment Collection
• NPD listing
• Market Growth

Work experience requirement

  • 5 to 7 years’ experience in Out of Home Channel sales role in the assigned market, with warehouse management experience.
  • MInimum of 3 years of relevant category sales experince is preferred.


  • Bachelor degree in business or management related field.
  • MBA degree in business or management related field.


Consumer Behavior B2B and B2C
Planning & Decision Making
Customer Centricity
Self and Team Management
Business Acumen
Financial Acumen
Product Development Cycle for Food Services
Sales and Distribution Strategy Management
Communicating effectively
Ownership & Result Orientation
Business Unit:  S&D(KSA) (4034)
Business Group:  S&D-GCC (4035)