Title:  Regional Marketing Lead (Bakery)


Job Summary

Do you love bakery treats just as much as we do? PRISTINE, the specialist bakery brand of IFFCO group, is committed to crafting expert bakery ingredients and products that facilitate inspiration and ease in the baking process. We help bakers unleashing their creativity and elevate their baking game.

We are seeking an experienced Regional Marketing Lead for Bakery Solutions category to drive our marketing efforts in the bakery ingredients segment.

Roles & Responsibilities

As the Regional Marketing Lead, you will play a pivotal role in shaping our brand presence, understanding market dynamics, and developing innovative strategies to enhance our product portfolio as well as the brand & communication ownership.

This role demands a mentality suited for start-ups and a willingness to roll up your sleeves and start from scratch, setting up new practices within your region.

  • Stay up-to-date with the latest trends and best practices in bakery marketing
  • Develop and implement effective marketing strategies to promote the bakery's brand and products
  • Create engaging content to be used across multiple platforms.
  • Identify opportunities for product innovation and expansion and managing new product development cycles with internal stakeholders.


  • OTIF delivery of Bakery Solution NPDs
  • Development of marketing collaterals for the category
  • Organization & management of special bakery events

Work experience requirement

Minimum 4+ years of previous marketing and/or product management experience in bakery ingredients business or B2B business environment in Food Industry.


Minimum Bachelor's degree 


Marketing Research and Strategy
Communications Development
New Product Development
Business Acumen
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Project Management
Consumer Insights & Marketing
Consumer Behavior B2B and B2C
Business Unit:  Bakery Ingredients (358)
Business Group:  Oils&Fats (239)