Title:  Merchandising Lead

Job Summary

• To lead the Merchandising team in delivering the IFFCO objectives in terms of spaces and visibility in the assigned territory.
• To ensure all activities are flawlessly executed at POP (Point of Purchase).
• To ensure IFFCO assigned products range in all Modern Trade, Key Accounts and target channels  and in alignment with S&D and category strategy.
• To create unique visual merchandising strategy that increase Visibility, sales, get buyer’s attention and to provide an excellent in-store experience.

Roles & Responsibilities

• Manage the Team of Merchandisers
• Manage the Journey plans of Merchandisers and validate the presence
• Market Execution Excellence and implementation of Plan-o-gram through the team
• Daily visits to Markets across all the channels (MT, Key Accounts) and identify opportunities for Improvement
• Check the Product rotation and FIFO in the shelf and customer warehouse stocks
• Good Customer Relations through periodic Interaction with Store Manager and assigned category floor in charge
• Provide Market Intelligence reports on weekly/Monthly basis
• Conduct weekly Meeting with all Team members to obtain the feedback, review the previous week issues and resolve
• Interact with Sales Team and Trade Marketing and provide required support
• Responsible for Implementation of Consumer Promotion activity, Sampling activity and other Trade related Promotion
• Accuracy in POSM and other communication Materials execution as specified by Category
• Daily/Weekly Feedback reporting to assigned Category Sales Manager
• Ability to Conduct Surveys on Pricing, Competition Product launches and provide timely feedback to Category
• Training of Merchandisers 
• Ensure all the team members follow the professional conduct.
• Ensure all the team members follow the Country laws and regulations 

KPIs

• Planogram implementation
• Effective coverage
• Promotion activities

Work Experience Requirement

• 5 years’ experience in FMCG, preferably dealing with food products sales.
• 3 to 5 years’ experience in similar role in the assigned market with team management.

Qualification

• Bachelor degree in business or management related field.
• MBA from reputed business schools is plus.

Competencies