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Title:  Marketing Manager - Beverages

Description: 

Job Summary

 

Lead in development of beverage brands (FS) strategy with content management, channel execution, trade marketing, product innovation, menu innovation, digital marketing, ecommerce and training.

Roles & Responsibilities

 

  • Support sales growth, customer retention and profitability of the beverage portfolio (FS) by supporting strategic planning and execution of marketing programs.

  • Build the brand story, product range, marketing assets and online & offline campaigns. Develop & execute a world-class omnichannel brand positioning initiative to drive sales across the region & while, developing a strong brand franchise vis a vis Chains, Independents & competitors.

  • Identify and leverage market insights to fill portfolio gaps by adding new product platforms & differentiated product stories.

  • Develop in-depth customer/menu/trends and market knowledge to deliver plans for short and long-term strategies for demand generation

  • Provide sales force with leadership and marketing support, including sales tools, training, competitive intelligence and actionable reporting.

  • Execute marketing strategies, programs, and pricing strategies which will meet profit objectives for the FS solutions category.

  • Stay current on global/regional market trends and practices and understand impact on JCDC product line and business.

  • Lead cross functional teams, to deliver project results ie., events & customer sessions.
     

KPIs

 

  • Financial: Market share improvement and improvement in Brand Health and Value

  • Brand Communication & Development

  • Market Share

  • Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends

  • Improvement of internal processes & systems

  • Continuously leading and driving innovation & learning

Work experience requirement

 

  • 8-12 years of professional experience in F&B industry

  • At least 3 years of B2B sales/marketing experience in a complex, multi-segment selling environment.

  • Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet

  • Product Management Experience

  • Business-to-business sales/marketing experience

  • Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills

  • Ability to communicate effectively with all levels of internal/external stakeholders

  • Demonstrated initiative and leadership skills; building execution strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results

  • Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential

  • Must have demonstrated initiative and ability to work independently and handle multiple tasks.

Qualification

 

  • Bachelor’s degree

  • MBA Degree/Hotel Management

Competencies

Ownership & Result Orientation
Marketing Research and Strategy
Marketing Financial Management
Communications Development
Brand Strategy and Brand Equity Management
New Product Development
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
Business Unit:  IFFCO Beverage Solutions (4678)
Business Group:  S&D(GCC) (240)

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