Title:  Manager-Trade Marketing.Sales-Personal Care (KSA)

Job Summary

Roles & Responsibilities

• Understanding shopper psychology and drive insights per channel/ customer if available
• Ensure that strategies and plans are defined and implemented which deliver category growth based on consumer, shopper and customer insights
• Develop category management and ensure that strategies and plans are well defined, and implemented, which deliver category growth based on consumer, shopper and customer insights
• - Develop pricing strategy for the portfolio
• - Responsible for monthly S&OP process for category and ensure forecast adherence as per the category plans
• Identify Business Opportunity (prioroties)  / channel / customer
•  - P&L per customer
•  - Growth Opportunity
• Ensure continued TMI management and optimization
• Develop, coach and support team members to help them reach their full professional potential and to solve issues and support a continuous improvement culture
• Closely work with Distributors to:
•  - ensure best negotiation and implementation of contract
•  - Customer annual plan
•  - MSL per channel
•  - Monitoring RTM strategy
• Lead understanding of competitors by channel monitoring key copetitor activity at a channel level providing insights to plan for competitive advantage. Monitor global activity by major competitor
• Monthly Clicflyer analysis with a holistic view of Primary, Secondary and EPOS
• Alignment with marketing on Activity Calendar per account
• Sales Operations follow-up with stakeholders (Distributor&In house)
   

KPIs

• Define key insights
• "Development of category channel strategy and plans.
• Share growth (Nielsen and EPOS)"
• "Development of category channel strategy and plans.
• Share growth (Nielsen and EPOS)"
•  - Tiering strategy
•  - Customer P&L
•  - Customer Growth and Market Share
•  - TMI monitoring (%vs XX) and Optimization
•  - Trainings and PE
•  - Actual vs planned implementation of contract
•  - Annual presentation to customer
•  - Quarterly Reviews
• Competition review
• - Clicflyer analysis
•  - weekly meetings

Work experience requirement

• 7-10 years of Trade Marketing and Sales experience in FMCG - Preferably Personal Care background
• assigned countries and regions Experience compulsory, entire assigned countries and regions experience will be a plus
• Demonstrate record of success in delivering key commercial KPIs
• Understands key business functions - commercial, finance, technical, supply chain
• Customer Knowledge (Retail and Distributor)
• All Channels knowledge (WS, MT, GROCERY, SS)

Qualification

• Prefered Bachelors Degree

Competencies