Title:  E-commerce - Associate Manager

Job Summary

Responsible for the strategic direction, day to day trading, and sales and profit performance of the online Business. This includes brand.com, Bricks & Clicks, Pure Play, marketplace & aggregators.

Roles & Responsibilities

• Define and drive the strategy for the E-commerce business in order to achieve online sales, profit objectives while preserving, and building brand integrity.
• Deliver best in class customer experience on customer sites and excel in introducing innovation and new initiatives.
• Define and drive customer strategy to increase reach, further increase traffic, sales, conversion, AOV including Search, Email, Affiliate, Social Commerce
• Ensure alignment with global brand vision whilst developing locally relevant programs to further accelerate our online partners
• Ensure alignment with Brand Marketing strategy and activation plans, Digital and Social Marketing
• Full responsibility for online sales and full P&L targets, across all online channels.
• Create, maintain and circulate weekly, monthly, quarterly reports on site/channel performance
• Monitor and share insight on our competitor set
• Execute the marketing and promotional calendar across online business partners

KPIs

• Ensure to deliver 100% P&L targets across online channels
• Ensure 100% of execution of marketing & promotional calendar,
• Product availability/distribution targets.

Work Experience Requirement

• Proven experience within e-commerce within the CPG/FMCG industry
• At least 5 years of working experience with online sales and digital advertising
• Proven experience within an ecommerce role, ideally built from scratch

Qualification

Degree holder majoring in business or a related discipline

Competencies