Title:  Associate Manager-Trade Marketing

Job Summary

The Trade Marketing Associate Manager supports business growth by planning and executing trade marketing initiatives across key accounts and general trade. The role analyzes promotions, sell-out data, and market trends to guide sales teams and optimize trade marketing investments. Responsibilities include monthly sales planning, forecasting, pricing coordination, and managing BDAs. The position also oversees sales performance tracking, trade claim approvals, inventory monitoring, financial reporting of TMI and gross contribution, and POSM execution through distribution partners. Overall, the role ensures effective trade strategies that enhance brand visibility and drive sales.

Roles & Responsibilities

Analysis
1. Customer wise promotion execution Vs Planned & its competitive analysis - Weekly
2. Taking sales team input on upcoming competition promotions by customer - Weekly
3. SKU wise sell-out data analysis on different RSP of sell out customers - Monthly / Quarterly
4. Vol Share analysis (AC Nelson) - Monthly

Tracking 
1. Competition Promotion activities (KA) & brand wise net Prices (GT) ECO Tracking - Weekly & Monthly

Planning
1. Monthly Sales Plan by channel & Customer (KA) - Monthly
2. Brands / SKU wise volume forecast review - Monthly
3. TMI Spends - by channel & customer - Monthly
4. Pricing planning with Sales Team/TM - Monthly
5. BDA negotiation - ADHOC / on need basis 
6. AOP Planning - Yearly

Operational
1. Sales target delivery - Monthly
2. Sales tracking by Customer/Channel/Brand - Daily
3. Customer wise Inventory status update to check sell out & to avoid D&E - Monthly 
4. Trade Claim Review & approvals - Monthly
5. BDA Approvals - Annually / on ADHOC basis 
6. Managing S&Ds ongoing issues & challenges - ADHOC / on need basis

Financials Management
1. TMI provisions  - Twice a month 
2. Brands wise GC Management and reporting - Twice a month 

POSM
1. POSM execution in trade through S&Ds - On activity basis

KPIs

1. Accuracy of Sales Forecasting – % variance between planned vs. actual monthly sales and volume forecast.
2. Promotion Execution Effectiveness – % of customer promotions executed as planned vs. deviations, including weekly competitive comparison.
3. TMI Efficiency – ROI on Trade Marketing Investments (TMI) and % adherence to monthly TMI budget.
4. Sales Performance Tracking – Achievement of monthly sales targets by channel/customer and accuracy of daily sales tracking.

Work experience requirement

7+ years of related experience including specific trade marketing experience within the FMCG industry

Qualification

• Bachelor’s in Marketing
• MBA or Post-Graduate Diploma in Management with specialization in Marketing from a reputed university is preferred

Competencies