Title:  Associate Manager-Marketing.Marketing-Animal Nutrition

Job Summary

Responsible for aligning the brand’s strategic direction alongwith development of long and short term marketing plans. Execution for designated geography/product line. 
Also responsible for market share, brand equity, agency management and financial performance of the brand.

Roles & Responsibilities

• Deliver topline and profit growth in line with company’s target
• Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration
• Develop brand & activity plans in line with the brand strategy
• Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
• Launch of NPD’s as per plan/need
• Expedite ATL+BTL Marketing campaigns as per brand plan/need
• Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
• Regular market visits of all DCs and Export Markets
• Identify opportunities for cost optimization, initiate timely price increases and monitor financials
• Ensure proper execution of core responsibilities & duties

KPIs

• Timely conclusion of NPD projects
• Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities. 

Work experience requirement

8+ years of experience in B2B marketing of relevant products/industry 

Qualification

MBA Marketing

Competencies