Title:  Associate Manager - Brands.Marketing

Job Summary

The Brand Manager will have the primary responsibility for planning & executing all consumer marketing initiatives hence achieving financial plan objectives for their assigned brand(s) 

Roles & Responsibilities

• Recommends the strategic  direction of the brand through the development if the short, medium & long term business plans for the assigned segment of product line & each major channel
• Execute the annual business plan by integrating the efforts of  all essential functions across the company
• Maximize profitability of assigned products by monitoring volume, margins & spending reporting on progress against planned margin & volume as well as making adjustments to plans as necessary to maximize results
• Utilizes all available analytical tools to measure spending effectiveness & gather key learning for continuous improvement
• Planning & creative execution of packaging, advertising, consumer promotion, etc,,including the supervision of activities of external agencies
• Manager the full execution of the brand launch with the bottle/distributor & local agencies /suppliers
• Responsible for on-going strategy, trade focusing, coordinating consumer promotion & insight research

KPIs

• Sales Volume & Value.
• Brand Margins
• Brand Market share
• Brand Health Tracker

Work experience requirement

4-6yrs experience in brand management 

Qualification

• BSC in business / marketing
• FMCG industry base (preferably Savola)

Competencies