Title: AM - Marketing Flour

Description:

Job Summary

Responsible to develop the Marketing Strategy or agenda for the brand across B2C channels to support long term category growth and profitably increase market share. He/she will work closely with cross functional teams and factory to bring marketing activities to live.

Roles & Responsibilities

Market Intelligence

Marketing Strategy

Marketing Activities

Budgeting & Reporting

KPIs

YoY Sales Growth, Channel growth
Category Profitability
CMI percentage
Market share
Brand Health

Work experience requirement

Minimum 5 Years FMCG retail B2C working experience in the UAE or GCC out of which 4 years should be in Marketing. An intricate understanding of regional dynamics, macroeconomics, Ecommerce, Modern Trade and Traditional Trade channel dynamics with a proven track record of achieving Category Targets.

Qualification

Degree holder majoring in Marketing, or a related discipline from reputed university.

Languages: English speaker Additional: Arabic for Arab portfolio AM or Hindi for Asian portfolio AM

Business Unit: Flour (363)

Business Group: Agri Foods (233)